
Our Commitment
The NLAO will:
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1
Advocate: Promote Optometry and eye health care through advocacy.
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2
Educate and Support: Encourage and facilitate Optometrists to practice to the highest level of their education and provide valuable support and leadership in all modes of practice.
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3
Communicate: Engage in clear and effective communication with members, patients and the public.
Priority # 1
Advocate
Promote Optometry and eye health care through advocacy
The NLAO will demonstrate the value of quality vision care for all stakeholders in Newfoundland and Labrador.
Through:
- Increased advocacy activities targeted towards the Government
- Increased marketing and public relations
- Increased interaction with other health care professionals
- Increased evidence and outcome sharing with all stakeholders
Actions:
- Increased advocacy activities with the Department of Health
- Identify and share data/new innovations with all stakeholders
- Show the value of practicing to full scope of practice
- Collaborate and partner with other health professionals
- Educate the public and promote awareness of eye health and the importance of routine care
Priority # 2
Educate and Support
Encourage and facilitate Optometrists to practice to the highest level of their education
The NLAO will support members and demonstrate value of membership in the Association
Through:
- Increased collaboration with the NL College of Optometrists to ensure that Members work to full scope of practice
- Innovative continuing education programs and improved professional development opportunities
- Increased interaction with new graduates or new members to support first years of practice
- Increased interaction with members through an enhanced communications plan
Actions:
- Regular meetings with College for sharing and collaboration
- Organize an annual CE program that is innovative and cutting edge
- Draft and implement a new communications plan for members
- Implement a new grad/new member welcome plan
- Implement a members-only section of the website which offers resources and tools for members
Priority # 3
Communicate
Engage in clear and effective communication with members, patients and the public.
Increase the appreciation of the benefits of quality vision care for all stakeholders in Newfoundland and Labrador
Through:
- Increased communication with government, patients, public and other health professionals
- Increased public relations and more interaction with other health professionals
Actions:
- Draft and Implement and Public Relations Communications Plan
- Coordinate an annual health professionals networking event
- Increase the collaboration with government officials
- Increase the knowledge of the public through a public education program